Color Riche goes slimer, more longwear, more hydrating and more matte with Color Riche Intense Volume Matte. A matte with up to 16 hour wear infused with a caring formula, infused with hyaluronic acid, to keep lips feeling moisturised all day. The matte of your dreams: powdery, lightweight and creamy. This lipstick volumizes lips for plumper looking lips all day with a transfer-resistant finish. Never flat. Never dry. The new slim packaging allows for easier, more precise application, to accentuate your lip shape. A new lipstick designed for women who believe in their choices. Available in 12 intense, powdery matte shades of conviction that beautify every lip tone.